WILSON CAMERA

WILSON CAMERA, EST.1954. THE ORIGINAL LOGO FELT PLAYFUL, AIRY AND NOSTALGIC, WILSON CONTINUES TO EMBODY THAT ENERGY. THEY NEEDED A CLEAN TWIST ON THE LOGO THAT STARTED IT ALL. 

THE NEW LOGO IS MADE OF A SIMILAR TYPEFACE WITH THE SAME EASY GOING ENERGY, TIGHTENED UP, WITH A WONKY “W.”  THE NEW LOGO IS ACCOMPANIED BY A NEW CHARACTER.

WILSON CAMERA ALSO WANTED TO BEGIN A NEW ERA, WITH “THE LAB.”

THE LAB FUNCTIONS AS AN ADDITION TO WILSON CAMERA, AND A STAND ALONE BRAND. THE LAB LOGO IS CLEAN AND REFINED, BUT HAS A LITTLE BIT OF THE WONKINESS THAT DEFINES THE WILSON CAMERA LOGO.

THE BRAND(S) IDENTITY CONSISTED OF TWO LOGOTYPE, COLOR PALLETE, BRAND ELEMENTS, ILLUSTRATED CHARACTER, SOCIAL MEDIA ASSETS AND MERCH DESIGNS. 

ROLE: DIRECTION, DESIGN

PHOTOGRAPHY: MATT NYKAMP, DAVID RITTER

ILLUSTRATION: AMIAS GOMEZ