GOODS BY AG

GOODS BY AG IS THE PROJECT OF THE PHOENIX BASED ARTIST AND ARCHITECT, AMIAS GOMEZ. AG MAKES HOMEGOOD MODELS OF SIZED-DOWN REPLICAS OF ICONIC SKATEBOARDING POOLS.

THE CONCEPT FOR GOODS WAS SIMPLICITY; A LOGOTYPE THAT COULD BE DRESSED UP, OR DOWN, AND HAD A LITTLE BIT OF EDGE TO CONVEY THE DIY NATURE OF HIS PROJECTS.

MY APPROACH FOR THE IDENTITY WAS TO CREATE A SIMPLE, VERSATILE LOGO THAT COULD BE SECONDARY TO THE MATERIALS AND ANGULAR FORMS PRESENT IN AG’S WORK. THE LOGOTYPE WAS ADORNED WITH AG’S EXISTING LOGO.

THE APPROACH FOR THE PHOTOGRAPHY WAS TO EXAGGERATE THE ANGULAR CONSISTENCIES OF THE PIECES, AND SHED LIGHT ON THE INCONSISTENCIES OF THE MATERIALS USED.


THE BRAND IDENTITY CONSISTED OF LOGOTYPE, TYPE SPECIMEN, PRINT AND DIGITAL ASSETS AND BRAND PHOTOGRAPHY.

ROLE: DIRECTION, DESIGN, PHOTOGRAPHY

2022